Home » Archive

Articles tagged with: iPad market

iPad, iPad 2, iPhone and media, iPhone in the real world, Lifestyle, Market research, Media »

[11 May 2011 | No Comment | ]

Business Insider reports in detail on iPad usage, hours per day, user experience, other mobile device comparison etc.
Some interesting facts:
28% users have promoted their iPad as primary computer
31% of computing daytime is now spent on iPad (vs. other devices)
36% is browsing time on iPad
more than 70% use between 1 and 10 apps (almost always the same app…)
3G iPads are slightly more than 54% (and 3G users are keen on buying some data plan)
iPads are not directly seen as ‘competitor’ to MacBook Air
Guess what? No iPad 2 competition – yet!
[Via BusinessInsider]

Share