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How people use iPad: an interesting survey

11 May 2011 No Comment

ipad usageBusiness Insider reports in detail on iPad usage, hours per day, user experience, other mobile device comparison etc.

Some interesting facts:

  • 28% users have promoted their iPad as primary computer
  • 31% of computing daytime is now spent on iPad (vs. other devices)
  • 36% is browsing time on iPad
  • more than 70% use between 1 and 10 apps (almost always the same app…)
  • 3G iPads are slightly more than 54% (and 3G users are keen on buying some data plan)
  • iPads are not directly seen as ‘competitor’ to MacBook Air
  • Guess what? No iPad 2 competition – yet!

    [Via BusinessInsider]


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