The spot, from longtime Apple ad agency TBWA\Media Arts Lab, illustrates simply how the technology works. In the ad, a user downloads an album on an iPhone 4S and then — voila! — it shows up on that user’s iPad and Mac. The same goes for new contacts, calendar entries, photos and apps.
This isn’t Apple’s first ad for iCloud. A commercial released last November made the same point, but included narration to spell it out. That spot came a few weeks after Apple’s official iCloud release in October.

Magazine publisher Future has released its first interactive book created with Apple’s iBooks Author tool.
Future says GarageBand for Beginners has been carefully designed m to make the most of the interactive features available on iBooks 2 and iBooks Author.
The book offers tutorials on using Apple’s GarageBand music-making app allows users to create their own music in a quick and easy way.
Ian Robson, Future’s Technology Publisher says: “Our consumers demand the richest possible media experience from our products and with GarageBand for Beginners we’ve once again delivered.
“The Apple iBooks 2 platform …

iPads in classroom?
Time reports about a recent study: iPad 2 helped score better tests results.
Any comment needed?
A new study shows that students who use iPads in the classroom score better in literacy tests than those who don’t. As previously reported, educators in Auburn, Maine began instructing 266 kindergarteners using the iPad 2 this fall, and those who used the tablet scored higher on literacy tests and were more enthused about learning, according to Apple blog TUAW.
We strongly advice you to read this too: Apple’s Textbooks: Undeniably Cool, But Will They …

Just shortly after we reviewed Life on Earth, we found some pretty outspoken article on The Guardian by Matt Britland, head of ICT at Kingston Grammar School.
Following the introduction of iBooks 2 and Apple’s interest into textbooks and iBooks Author, many observers are now arguing how much these tools will help/impact school education.
Matt’s pick?
Is this really the digital revolution that Apple would lead us to believe? Or is simply an update of CD-ROM textbooks on an expensive mobile device? Is this something students will buy into or am I looking …

There’s nothing like the real thing but… if you’re so unlucky you’ve never owned – or even played – with the original, you’ve got a second chance with this app for iPad.
What are we talking about?
The old, venerable Intellivision video game console back from the 80s and the golden age of videogaming!
This console, introduced in 1980 was the arch-rival and main competitor to the (as venerable) Atari 2600 console and scored 3 million unit sold and some 125 games developed during its 12 years (!) lifespan!
Besides retrogaming passion, some games …

Provided this is just a preview of the upcoming biology digital textbook, you’ll get a sample chapter “Introduction to Ecology” and a glimpse of (maybe) the best iBook around.
Sponsored by the E.O. Wilson Biodiversity Foundation and Professor Wilson himself, this iBook is so well done you’ll want to learn everything about Biology!

Anyway, besides the topic and content, this 51-pages iBook is one of the very best examples of what can be done with iBooks as an educational tool.
It’s so full of widgets, not just high-quality video, but plenty of javascript …

EasySign, is a cool iPad/iPhone app that lets you sign documents using your mobile phone/touch device.
The app saves you a lot of time and money by solving the problem of dealing with hassles and frustrations of printing, scanning or faxing while signing documents.
Users download the App from the AppStore for free and import a document from an e-mail attachment, Dropbox or other cloud based file storage services.
Once the document is imported, you can sign and fill it right on your smartphone or tablet and then send the final document directly …

I guess most of you know very well iBooks Author (along with its potential market), this is Gearlive introductory video about it.
It’s a well-done introduction to all basic features as well as a hint to all iBooks Author potential.

{EAV:475f0ad9367c78fa}Avid has launched a new video editing iPad app, which it hopes will give Apple’s iMovie a run for its money, and is Avid’s first prosumer video editing app for the iPad.
Avid Studio for the iPad enables you to quickly arrange your clips in the Storyboard, make precision edits using the Timeline, and add high-quality transitions, effects, and soundtracks to your movie footage.
The Avid Studio app combines a storyboard and timeline interface, where users can arrange clips in the storyboard, then use the timeline for precise cuts. It also offers …