Articles tagged with: forrester
Psychographic, we can read on MyType Blog, drives preferences and everyday behavior. So intellectuals love the movie Apocalypse Now, innovators like the board game Risk, and extroverts are more likely to drink at Starbucks.
Well, the psychographer on duty – you will know already – stated that iPad users are more likely to be selfish elitists.
And his numbers, wow!, are in line with results from a recent Forrester survey (he writes Forrestor, maybe on behalf of scientific accuracy).
You’ll be delighted to know that Forrester (Sarah crystal-ball Rotman Epps, to be precise; …