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Christmas 2011 online top sellers? iPhone and iPad – IBM reports – and a lot of mobile purchasers too!

31 December 2011 One Comment

ipad christmas 2011 sales iosAccording to an IBM report, iPhone, iPad rose up to 13 percent of all online purchases on Christmas.

More figures show that on December 26, online sales rose by 27.8 percent compared with 2010.
Eyeing online sales across 500 retailers on December 25 and 26, IBM’s latest holiday benchmark report found a surge in cybershopping from mobile devices.
A full 16 percent of all online traffic recorded by IBM came from mobile devices, a surge of 109 percent from last year.
The great – and strange news come from the fact that purchases from mobile devices reached 11.3 percent, an increase of 165 percent from December 26, 2010.

What about iOS?

Among all online purchases made on Christmas Day, 7 percent were done through an iPad and 6.4 percent through an iPhone, giving iOS devices 13.4 percent of all online purchases that day.

Other stats from IBM’s Dec. 26th Benchmark Update:

  • Online sales grew by 16.4 percent over Christmas Day 2010
  • 18.3 percent of all online sessions on a retailer’s site were initiated from a mobile device, up from 8.4 percent on Christmas Day 2010—an increase of 117.8 percent
  • Sales from mobile devices reached 14.4 percent versus 5.3 percent on Christmas Day 2010—an increase of 172.9 percent.

Android devices accounted for 5 percent of all online purchases on Christmas Day. And moving to the next day, the iPad again led with 6 percent of all online purchases, followed by the iPhone with 5.8 percent and Android with 4.6 percent.

Overall, online sales on Christmas Day grew by 16.4 compared with last year. Among all the online traffic analyzed by IBM, 18.3 came from a mobile device, a jump of 118 percent from Christmas of 2010. And actual online purchases from mobile devices hit 14.4 percent, a leap of 173 percent from last Christmas.

One would expect many of those online purchases to be music, apps, and other digital content for mobile devices. But John Squire, chief strategy officer at IBM Smarter Commerce, told Forbes that IBM looked only at purchases from retail stores through the mobile browser.

(By the way, it’s funny to go back to our October 2010 post and read the “2011 iPad selling forecast” by so-called experts!)

[Via Forbes]


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